Beauty of Joseon

Beauty of Joseon, a South Korean skincare brand, is recognized for its hanbang, traditional herbal medicine, inspired approach blended with modern formulations. The brand is well known for its Glow Serum and Relief Sun. Recurring beneficial ingredients across its product offerings include ginseng, niacinamide, and rice extract.

Beauty of Joseon crafts products designed to address various skin concerns, including fine lines, dehydration, dullness, hyperpigmentation, and uneven tone. Its catalog also includes options for makeup removal and photoprotection. The brand incorporates ingredients like ginseng root water, squalane, arbutin, vitamin E, Uvinul A Plus, Tinosorb S, bifida ferment, and retinal. Many products emphasize the use of ginseng and rice, such as the Ginseng Essence Water, utilizing ginseng, and the Glow Deep Serum, formulated with rice bran water.

With a price range generally between 17 and 20 EUR, Beauty of Joseon sits in an accessible price bracket for many shoppers. This makes the brand a good fit for those seeking effective K-Beauty solutions without a premium price tag. For those new to K-Beauty or looking for gentle yet effective options, especially concerning concerns like dullness or sun protection, Beauty of Joseon provides a considerate entry point.

For shoppers looking to explore the brand, the Relief Sun: Rice + Probiotic SPF50+ PA++++ is a particular standout, often highlighted for its glowy finish and lack of white cast. The Glow Deep Serum: Rice + Alpha Arbutin is also a popular choice for those targeting hydration and an even tone. Additionally, the Radiance Cleansing Balm offers a foundational cleansing step, effectively melting away SPF and makeup.