Then I Met You

Then I Met You is a South Korean beauty brand recognized for its approach to "slow beauty" rituals, an ethos introduced by blogger Charlotte Cho. The brand offers a curated selection of products, including toners, cleansers, and eye care. Recurring hero ingredients found across its catalog include birch sap, lactic acid, niacinamide, persimmon, olive oil, peptides, and squalane. These formulations target concerns such as dullness, texture, makeup removal, dryness, fine lines, dehydration, and dark circles.

The brand's signature approach centers on incorporating these beneficial ingredients into products designed for a thoughtful skincare experience. For example, birch sap and lactic acid are found in exfoliating and hydrating formulations, while nourishing ingredients like persimmon, olive oil, peptides, and squalane address dryness and signs of aging. Then I Met You is suitable for individuals seeking to address specific concerns like dullness or fine lines with a focus on ingredient-conscious formulations. It can be a good fit for those who appreciate a more deliberate skincare routine and are looking for products that combine effective ingredients.

With products ranging from 38 to 55 EUR, Then I Met You positions itself in the mid to premium price segment within K-Beauty. Shoppers invest in meticulously formulated products with a focus on a comprehensive ingredient list. To begin exploring the brand, consider the Living Cleansing Balm, which utilizes persimmon and olive oil for a silky and nourishing makeup removal experience. Another strong introductory product is the Birch Milk Refining Toner, a hybrid hydrating and exfoliating toner featuring birch sap. For those concerned with the delicate eye area, the Renewing Rich Eye Cream offers peptides and squalane to help with plumpness and smoothness.