Anua Heartleaf Toner vs I'm From Rice Toner: Which One Should You Buy

Anua Heartleaf Toner vs I'm From Rice Toner: Which One Should You Buy

Last updated 20 September 2026

Anua Heartleaf 77 Soothing Toner and I'm From Rice Toner are two of the most-recommended Korean toners online, and they solve different problems. Anua calms angry, redness-prone, breakout-tired skin. I'm From brightens and plumps dull, dehydrated skin. Here is a side-by-side verdict so you can pick the one your skin actually needs.

The quick decision

Anua Heartleaf: pick this if your skin tends to redness, breakouts or oily shine. It soothes and lightly mattifies. I'm From Rice: pick this if your skin looks dull, dry or uneven. Brightening and plump hydration. For combination skin you can use both: I'm From on cheeks, Anua on the T-zone.

Anua Heartleaf 77% Soothing Toner

Hero ingredient: 77% Houttuynia cordata (heartleaf) extract. Plus panthenol, niacinamide and a low dose of PHA. Texture: watery, clear, barely sticky. Price: 18 to 22 EUR for 250 ml. What it does: reduces redness, calms active breakouts, gives light exfoliation and a slight matte finish. Fragrance-free.

I'm From Rice Toner

Hero ingredient: 77.78% fermented rice extract. Plus 2% niacinamide and panthenol. Texture: slightly syrupy, feels warmer on application and noticeably stickier than Anua. Price: 22 to 28 EUR for 150 ml. What it does: instant plumpness, brightening over 4 to 6 weeks, a moisture reserve, mild improvement of melasma and post-inflammatory marks. Fragrance-free.

Direct comparison

Hydration: I'm From clearly wins when skin is dry. Soothing: Anua wins for active redness and breakouts. Brightening: I'm From wins, Anua is neutral. Price per ml: Anua is cheaper (about 8 cents per ml vs 15 cents per ml). Texture: Anua feels lighter, I'm From is richer. Both are fragrance-free and alcohol-free.

Which skin type suits which

Oily and acne-prone: Anua. Dry and dull: I'm From. Sensitive and redness-prone: Anua. Mature skin with pigmentation: I'm From. Combination skin: both, or one of the two depending on your priority. Eczema or very reactive skin: introduce Anua carefully, I'm From is usually well tolerated.

How they feel

Anua absorbs in 30 seconds and leaves practically no feeling behind. I'm From stays on the skin for 60 to 90 seconds and is slightly sticky afterwards, until the next product goes on. If you hate stickiness, Anua is the clear choice. If you love the feeling of real plumpness, you will enjoy I'm From.

Which routine they fit

Anua works perfectly before the COSRX Snail 96 or a BHA serum. I'm From loves being combined with the Beauty of Joseon Rice Ferment line for maximum brightening, or with a niacinamide serum. Both pair well with retinol in the evening and vitamin C in the morning.

Where to buy in the DACH region (Germany, Austria and Switzerland)

Both are reliably available at Yesstyle, Stylekorean and Skinsider, with shipping to Germany, Austria and Switzerland. Anua also appears sporadically at Douglas online. I'm From so far is mostly limited to Asian online shops. Always check the batch number, Anua is frequently counterfeited on Amazon because of its popularity.

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