Anua Heartleaf Toner vs I'm From Rice Toner: Which One Should You Buy

Choose Anua Heartleaf for redness, breakouts or oily shine. It soothes and lightly mattifies. Choose I'm From Rice for dull, dry or uneven skin that needs brightening and plump hydration. For combination skin, use I'm From on your cheeks and Anua on your T-zone.

Anua contains 77% Houttuynia cordata (heartleaf) extract, plus panthenol, niacinamide and a low dose of PHA. It's clear and watery, with barely any stickiness. It reduces redness and calms active breakouts, with light exfoliation and a slight matte finish. Fragrance free. Expect to pay 18 to 22 EUR for 250 ml.

I'm From contains 77.78% fermented rice extract, plus 2% niacinamide and panthenol. It's slightly syrupy, feels warmer on application and is noticeably stickier than Anua. It gives instant plumpness and a moisture reserve, with brightening over 4 to 6 weeks and mild improvement in melasma and marks left by inflammation. Fragrance free. Expect to pay 22 to 28 EUR for 150 ml.

I'm From hydrates dry skin better. Anua is better at soothing active redness and breakouts. For brightening, I'm From wins; Anua is neutral. Anua costs less per ml, about 8 cents versus 15 cents. Anua feels lighter, while I'm From is richer. Both are free of fragrance and alcohol.

For oily skin prone to acne, choose Anua. For dry, dull skin, choose I'm From. Anua suits sensitive skin prone to redness; I'm From suits mature skin with pigmentation. Combination skin can use both, or choose one based on the main concern. With eczema or very reactive skin, introduce Anua carefully. I'm From is usually well tolerated.

Anua absorbs in 30 seconds and leaves almost no residue you can feel. I'm From stays on the skin for 60 to 90 seconds, then feels slightly sticky until you apply the next product. If stickiness bothers you, choose Anua. If you like a plump feel, you'll enjoy I'm From.

Anua works well before COSRX Snail 96 or a BHA serum. Pair I'm From with the Beauty of Joseon Rice Ferment line for maximum brightening, or with a niacinamide serum. Both work well with retinol in the evening and vitamin C in the morning.

Yesstyle, Stylekorean and Skinsider reliably stock both and ship to Germany, Austria and Switzerland. Anua also appears occasionally at Douglas online. I'm From is still mostly limited to Asian online shops. Always check the batch number. Anua's popularity makes it a frequent target for counterfeits on Amazon.